Can a Wide Size Range of Shapewear Attract More Customers?
We are now living in a very diverse and inclusive society.
This has led the fashion industry to feel pressured to cater to a broader
spectrum of sizes and body types. Thankfully we are saying goodbye to the days
when they would only cater to a narrow segment.
The demand for clothes and wholesale shapewear has made some brands change how they operate. This leads to a fundamental question. Can offering a wider size range attract more customers? And the simple answer is yes. And we would love to explain the reasons why.
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Representation
and inclusivity
One of the first steps a brand has to take towards inclusivity in fashion is offering a wider range of sizes. When brands provide shapewear and clothing that fits a variety of bodies, they send a powerful message. They are saying that everyone is worthy of well-fitting and stylish clothes.
The inclusivity is meeting the demand of customers and at the same time, they are fostering loyalty from them. Customers who feel represented will support brands that acknowledge them and their needs.
Expansion of the market
Expanding the size range will open the door to a much larger market. Studies say that a larger portion of the population will fall outside traditional size ranges. When brands include petite, tall, and plus sizes, they will increase their revenue and customer base. The expansion in the market is critical especially because it is a competitive industry where many brands are always looking for more growth.
Customer loyalty
Most customers will appreciate that brands that will go the extra mile to fulfill their needs. When they offer a wider size range on their shapewear dropshipping, they build loyalty and trust. Loyal customers are most likely going to repeat their purchases and possibly become advocates for the brand.
Satisfied customers with help a lot with word-of-mouth marketing. This can be a powerful tool to attract new customers. Besides, in the age of social media, having positive reviews and recommendations will positively impact the reach and reputation of the brand.
Enhancing the shopping experience
When customers can easily find their sizes their shopping experience gets significantly improved. It’s extremely frustrating for customers to want a piece and not be able to find it in their sizes. When brands start offering a wider size range they are ensuring that more customers can enjoy a positive shopping experience. This leads to immediate sales but makes customers return too.
Decisions based on data
Personalization and customization
When offering a wider size range, brands can attract more customers if they provide personalization and customization options. When they allow their customers to tailor the shapewear to their specific measurements, it can enhance the fit of the piece. The personalization level won’t only need individual needs but will also create a unique shopping experience. This can differentiate these brands from their competitors.
Promoting a positive body image
Offering a wider size range plays a crucial role in promoting positive body images. It showcases the diverse body types in marketing. It also provides pieces that fit all sizes and shapes. This way they are combating unrealistic beauty standards. This can resonate deeply with customers and foster a sense of loyalty and community.
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